Buy the Imperfect

Did you know that the so called 'ugly’ fruit and vegetables could help solve world hunger?

A conundrum of too much or too less!


We live in a world where obesity as an epidemic affecting 500+ million and on the other hand more than 800 million are chronically hungry. Our obsession with 'perfectly' sized produce is responsible for the humongous level of food west each year. Globally, about a third of all the food we produce each year is wasted - when it comes to fresh produce such as fruit and veg we throw away more of them than any other food group.


Our obsession with 'perfectly' sized produce is responsible for the humongous level of food west each year.

Next time when you walk into a farmers market, show some sympathy to those lovely fresh produce which unlike their mass produced perfectly shaped counterparts could not make into the supermarket shelf.




Eat Responsibly for you are Beautiful Inside!


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